Connected TV (CTV) brings streaming entertainment to the living room by delivering movies, series and apps directly to smart TVs and streaming devices over the internet. Unlike traditional cable, CTV offers on‑demand access, personalized recommendations, and ad-supported or subscription options — all optimized for the big screen. Easy to use and ideal for modern viewers, CTV combines the quality of television with the flexibility of streaming.

Streaming TV delivers more relevant ads by targeting viewers based on their personal interests and their previous viewing behavior.  It reduces wasted impressions  that happen on traditional broadcast and cable.  Better to find the “right” viewers  not just “any” viewers.

Streaming TV is consumed by 52% of viewers it, has surpassed Network and Cable viewership combined.